telloTello / Small business FAQ page
What to put on a small business website FAQ page
A good FAQ page saves you time and helps customers decide. Here is what to include and how to write it.
Start with the questions you already hear
Write down the last 20 questions customers asked by phone, email, text or in person. Those are your FAQ. Do not invent questions nobody asks.
Questions most small businesses should answer
- What do you do, and who is it for?
- Where do you work, or what area do you serve?
- What are your hours?
- How much does it cost, or how do you price?
- How do I book or get a quote?
- How can I pay?
- What is your cancellation or change policy?
- How do I contact you?
How to write the answers
- Lead with the answerPut the answer in the first sentence, then add detail.
- Keep it shortOne to three sentences is enough for most answers.
- Use plain wordsWrite the way you would say it to a customer.
- Link to the next stepPoint to your booking page, contact form or price list.
Keep it current
Review your FAQ every few months and whenever your prices, hours or policies change. An out-of-date answer is worse than no answer.
Turn your FAQ into an assistant
The same notes can power a chat assistant. Tello reads your website and your notes and answers customers from them at any hour, then sends you the leads. It is an AI and can be wrong, so keep your notes accurate. Set up Tello, free for 7 days.
Frequently asked questions
How many questions should an FAQ page have?
Include the questions customers really ask. For most small businesses that is between 6 and 15.
Where should I put my FAQ page?
Link it from your main menu or footer, and link to it from your contact and pricing pages.
Does an FAQ page help with search?
Clear, honest answers help people and can help search engines understand your page. Write for customers first.
Can Tello answer from my FAQ?
Yes. Tello learns your business from your website and the notes you add, and answers customers from that information. It is an AI and can be wrong, so keep your notes accurate.